STRUGGLE

Based in Rome and made for the new generation of high fashion / hypebeast / hip-hop / skate style connoisseurs, Struggle is a new brand that wanted an identity that is a nod to streetwear looks of the past, while adding both modern and unique elements. After experimenting with some typography that leaned a bit more cyberpunk, it became clear that a light-hearted tag style of lettering was what the brand needed for a first logo. A minimalistic icon accompanies the type, representing the expressions of a struggle.

Services rendered: Logo design / Type design / Indentity design

Struggle_Logo Presntation For Web-01.jpg
Struggle Tye Die_Mock_Crop.jpg
Struggle_Skate Deck-1 copy.jpg

Preliminary logo drafts:

Struggle Streetwear_Logo Rejects_2-03.jpg